Personalised Comms from Mini Mini’s crusade for personalised message evolves from Glue’s ‘ave a word’ viral to a much bigger screen. In the back end of 2006, mini customer in the US were emailed and asked to join a pilot program called Motorby.
After sign-up customers were sent a special keyfob which identified them to the mini motorboard sites located around Chicago, New York, Miami and San Francisco. As the customer drove past they were delivered a personal message from mini like ‘MOTOR ON JIM’
Imagine, delivering a personalised message to your brand advocates, or reducing wastage through delivering a product message about a preferred portfolio brand every time a customer walked past one of your outdoor sites.
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