Nike’s Video Mash-up
Nike promote their Nike AF25 basketball trainer through the second coming campaign, enabling customers and fans to create their own mash up of the Wieden & Kennedy commercial, featuring 10 Nike-sponsored basketball players playing in an abandoned airbase hangar. Fans are invited to cut up and splice the commercial, chosing their own soundtrack tell their own story.
Nike promote their Nike AF25 basketball trainer through the second coming campaign, enabling customers and fans to create their own mash up of the Wieden & Kennedy commercial, featuring 10 Nike-sponsored basketball players playing in an abandoned airbase hangar. Fans are invited to cut up and splice the commercial, chosing their own soundtrack tell their own story.
The end results can be saved as a video file and uploaded to YouTube or blogs or downloaded to mobile.
The power of online video to increase brand metrics is undisputed, using video to deliver a deeper involvement with the consumer can only increase these metrics further.
Could iconic ads be opened up to the audience to enable them to create their own ad or even their own Green Light District and pass your message on through their social networks?
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