MSNBC.com (the online news joint venture between NBC & MSN in the US) have refreshed an old arcade video game favourite and brought engagement to a more shared experience with their ‘crowd gaming’ game newsbreaker.
The audience of Spiderman 3 at the opening weekend in theatre in LA, were turned into human joysticks as motion sensors tracked the collective effort to manipulate the paddle and collect the news headlines to collect points. Although beyond a leaderboard on the online game, it’s not clear what the mass audience can then do with said points.
A video of the experience can be viewed at youtube and the game played online.
It’s an interesting variation of the traditional cinema ad, and whilst it may not work against non-action releases, 73% of players surveyed recalled the MSNBC.com brand and could be to used to encourage the audience to participate with the ad and influence it’s outcome or even create their own.
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