Music remains a popular mechanic to engage with consumers, however this time it gets Virtual. Intel and The Guardian bring those adverse to portaloos and mud Secondfest – showcasing short films, line dancing, a secret beach party and exclusive performances from the likes of Groove Armada, Hot Chip, Coldcut, New Young Pony Club, Pet Shop Boys and Rob Da Bank.
For those preferring their gigs less virtual, iTunes have teamed up with the ICA and more than 60 of the world’s hottest acts to offer competition winners tickets to exclusive, intimate gigs; what do iTunes get out of this nice competition based promotion beyond kudos? The gigs are then available for purchase from the iTunes store…
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