Personalised Movie Clips

A new UK startup launches on Monday called BlinkBox. Users take pre-created clips from movies and television shows (the clips can be shortened by the user) and add a personalized message at the beginningThe clips can then be shared via a link, embed or mobile device. There’s a pretty deep catalog of movies and TV shows to view. The company’s business model is to pitch buying or renting the movie or tv show after viewing the clip. They’ve built their own (heavily DRM’d) platform for delivering this content to buyers, although it only works on Windows machines at this time.