The network is available exclusively to 16-24 year-olds and is funded by ads, offering chatty youngsters up to 217 free texts and 43 free minutes a month. Users fill in a detailed form on registration, generating an updatable online profile, and are then matched to relevant brands and given the opportunity to interact with them through ads in the form of quizzes, special offers and questions which are free for users to respond to or access.Over 40 brands are already supporting Blyk’s offering, and the service is available for up to 4.5 million youngsters – two thirds of the people of that age group in the UK.
The decision to launch in the UK was taken because mobile-wise it’s a very advanced market. Blyk is running on the Orange network in the UK, which, the founders claim, will allow a control of users experience and offer advertisers real-time feedback into interaction rates for their ads. A tempting prospect, both for advertisers and those young enough to receive the free calls. The mobile market has had a recent resurgence with the much anticipated iPhone. The “revolutionary new mobile phone”, according to Apple is as much a technological advance as it is aesthetic; O2 are the network to run the phone in the uk.
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