Where’s Derek?:Orange find an interesting and innovative way to promote their Glastonbury credentials and subsequent content, through a game of spot the bull.
Every day over 4 weeks, users can go and guess which grid Derek the bull will end up at by 3 pm. His coordinates are taken from the GPS tracker on his collar and the person guessing the correct grid square wins the tickets!
This is an interesting expansion of their entertainment content for younger audiences as they start to truly integrate their mobile and broadband content and develop more interested propositions for their audience.
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