The Metaverse or Second Life?:Penguin follow their episodic release of G.W. Dahlquist’s The Glass Book of the Dream Eaters with a virtual release in Second Life.
Neal Stephenson's Snow Crash, originally published in 1992, describes a world split between the real and the virtual, with a ‘metaverse’ bearing remarkable resemblance to Second Life. Whilst it’s a struggle to understand the benefit of reading in the virtual world vs the real world, the association is clear.
More clear in fact than a virtual perfume launch…
CK will be the first global fragrance brand to launch in Second Life, apparently “the ck IN2U speaks the language of a generation connected by technology - the aptly named technosexuals”, a term which that Calvin Klein have neatly trademarked.
Until smellivision becomes a reality residents and visitors to Second Life (www.secondlife.com) will be able to visit the ck IN2U site and pick up virtual bottles of the new ck fragrances, connecting with other in-world virtual partners by spraying them with fizzing fragrance bubbles to initiate dialogue. Get your free ‘real world’ sample here http://www.ckin2u.com/
No comments:
Post a Comment