Hit the Dance Floor

Hit the Dance Floor

Want the chance to upload your picture

onto a frantically dancing robot?

Look no further than Heineken’s DraughtKeg

To demonstrate how the DraughtKeg allows consumers to enjoy a “new way” of drinking chilled draught beer, Heineken has developed an entertaining destination site where users can upload pictures of themselves and their friends onto a series of dancing robots.

Experiential agency Blackjack has provided the staff for the campaign, who will hand out 100m serves of the beer at key locations across the UK including major train stations and shopping centres. The Heineken DraughtKeg is already a huge hit in more than forty countries around the world.